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Drink indigenous
Aug. 3rd, 2011 12:46 pmApparently one industry that's still doing well in the economic downturn is craft brewing. This AP article claims that demand is growing so much that some craft brewers are reducing distribution to serve the local market. I'm not convinced that this is an actual trend, but the article is still an interesting reflection of the gradually evolving U.S. beer market:
Craft brewers pull back on wider market to tap local thirsts
http://seattletimes.nwsource.com/html/businesstechnology/2015801784_brewery03.html
The other side of this, which Jeff Alworth writes about in "The Future is Craft", is that increased sales of craft beer seems to be coming at the expense of some of the big industrial beers. He quotes an LA Times article: "Big beer brands have been losing the affinity of core drinkers over the last two years, according to YouGov's BrandIndex, a research firm that tracks brand buzz, loyalty and quality perceptions based on consumer surveys. MillerCoors' Miller Lite and Coors Light and Anheuser-Busch's Bud Light have had negative ratings for most of that period."
Craft brewers pull back on wider market to tap local thirsts
http://seattletimes.nwsource.com/html/businesstechnology/2015801784_brewery03.html
The other side of this, which Jeff Alworth writes about in "The Future is Craft", is that increased sales of craft beer seems to be coming at the expense of some of the big industrial beers. He quotes an LA Times article: "Big beer brands have been losing the affinity of core drinkers over the last two years, according to YouGov's BrandIndex, a research firm that tracks brand buzz, loyalty and quality perceptions based on consumer surveys. MillerCoors' Miller Lite and Coors Light and Anheuser-Busch's Bud Light have had negative ratings for most of that period."
